April 24, 2023

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Starting an online boutique business can be a fun way to share your sense of style with other women. But if you’re not sure on how to start an online boutique then no worries, I’ve got you covered.

I’ve compiled a no hassle list of 10 steps you should complete to start your online boutique!


Picking Your Target Market

When starting an online clothing boutique the first thing you have to ask yourself is: “who do I want to sell to?”

Think about your target customer. This will help with purchasing inventory for your online boutique, knowing where to do your marketing and even choosing a unique boutique name that will attract him/her.


Choose your boutique name. Your boutique needs a name, so obviously it’s one of the steps you should take in opening an online boutique. I suggest you read my article on How to Choose a Name for Your Boutique for tips you should keep in mind when naming your online boutique. After you’ve settled on a name for your business, then it’s time to get the domain name. I love buying my domains from Namecheap because they include FREE domain privacy protection with each purchase. Click here to purchase your domain name now


Business Plans, Legal Filings and Sales Tax


Create a business plan. You need a business plan when starting an online boutique— but I’ve made it easy for you— just read my blog post on How to Create a Business Plan for Your Online Boutique where it goes over everything you should include in a business plan for an online boutique. If you fail to plan then you are planning to fail. It’s imperative to not skip this step, plus I’ve included a one-page business plan template to help you keep it super simple and stress free!


File for your LLC. You’ll need to create a business entity in order to do business with wholesale vendors. You can create an LLC at IncFile (when you click this link, we earn a commission at no cost to you 😉 which helps us to continue creating new content every week so that you can start and grow your online boutique) by the way — it’s cheaper than using LegalZoom 🙌.

Before filing, you can also learn more about the benefits of having an LLC instead of running your business as a Sole Proprietorship.

Click here for help forming your business entity now!


Get your FREE Employer Identification Number from An EIN is like a social security number for your business. You must create a business entity BEFORE applying for your EIN.


Set up your business bank account. The bank you use doesn’t matter but you want to avoid a bank that charges you monthly fees. Find an online bank, local bank or credit union in your area that offers business banking.


File for your reseller/sales tax permit from your state. Here’s a super helpful resource from TaxJar that can help you find all the info you’ll need to register for a sales tax permit in your state. They even offer a service where they set up your sales tax registration on your behalf.

Getting Clear on Your Creative Inspiration


Create a mood board to help you gather your creative vision for your online boutique. You can easily create secret boards on Pinterest to get this step done. I recommend that you create a brand mood board (You can learn more about this in Online Boutique Success®, my step-by-step coaching program that shows you how to start an online boutique in 3 months…without feeling stuck, frustrated or confused about what to do next). Click here to join Online Boutique Success® and get help starting and growing your online boutique.


One of the things I also recommend when figuring out how to start an online clothing boutique is to create an ideal customer mood board – use this to create a collage of his/her style, hobbies, interests and desires. This will help you make more accurate buying and marketing decisions.


And lastly, I recommend you create an inventory mood board to plan out pieces that you’ll offer BEFORE you buy them. You want your boutique offerings to be a curated collection not a just a random mashup of things you like. You should create this mood board every time you prepare to make seasonal purchases for your online boutique.


Financing Your Online Boutique


How much does it cost to start an online boutique? It depends on your goals. Some people want a lifestyle business, something they can do on the side that pays some bills and let’s them go on vacation for a few weeks every year. While others might want a 50,000 square foot warehouse and 30 employees. Your goals will determine how much you will need to invest to start an online boutique.


I usually recommend around $3,500 in starter capital. That can cover business formation, any necessary licenses and permits, basic operational expenses, buying your initial inventory and marketing. If you have a clear plan then that can help you make real progress. If you haven’t saved up yet, there are other financing options.


Business owners have been leveraging business credit for decades to get the funds they need to start the right way, without having to penny pinch through a launch or delaying because of cash flow.


You can access business credit too! And the best part: it’s completely separate from your personal credit profile or credit score. Click here to learn how to get financing to launch and grow your online boutique by enrolling in our Fund Your Dream Boutique™ training.

get funding to launch and grow your online boutique


Buying Inventory for Your Online Boutique

Purchase inventory for your shop. It’s important that you allocate a portion of your starter capital specifically for purchasing merchandise. Once you have your purchasing budget in mind you want to start buying wholesale inventory for your store.


If you’re just getting familiar with retail buying as a boutique owner, save time with my wholesale vendor lists. I’ve curated a list of 120+ women’s clothing vendors trusted by companies such as Pink Lily, Vici, Fashion Nova, and Boohoo.


Or if you’d like to start an infant/ children’s boutique, I’ve compiled a list of 60+ trustworthy infant & children’s fashion vendors.


For those of you interested in starting a home decor and gifts online boutique, I’ve compiled a list of 50+ home goods vendors trusted by companies such as Wayfair, Joss & Main and Hayneedle.


You can visit the vendor websites and place product orders from the comfort of your couch. You can also apply to attend trade shows.


Designing Your Online Boutique Website


Choose an eCommerce platform and design your online boutique. I recommend using Shopify because it’s super user friendly, has great customer service and is a platform that will grow with you as your business grows!


By the way, my website creation course Designed to Sell shows you step-by-step how to create a professional website in just a few days (including everything from creating pages, customizing a theme, creating beautiful graphics, making discounts, adding a blog, setting up shipping, fulfilling orders and more! Click here to learn how to design your own Shopify website!


Getting Customers to Shop at Your Online Boutique


Market your store. Marketing is how people will know your online boutique exists. You cannot grow a business without having a monthly marketing budget! There are a few marketing strategies you can employ. You can use paid ads, work with influencers, and leverage email, content and social media marketing.

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